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data-plugin-options='{"items":1}'> <div> <div id="c8kg4oyq" class="img-thumbnail"> <img class="img-responsive" src="http://images.changbaispring.com/1475897689369_1468919521297_11.jpg?imageView2/1/w/1280/h/500" alt=""> </div> </div> </div> </div> <div id="c8kg4oyq" class="post-date"> <span id="c8kg4oyq" class="day">7</span> <span id="c8kg4oyq" class="month">九月</span> </div> <div id="c8kg4oyq" class="post-content"> <h2><a href="blog-post.html">【轉載】500億！酒水混搭爆發(fā)驚人市場(chǎng)潛力，或將開(kāi)啟終端酒商盈利新風(fēng)口</a></h2> <div id="c8kg4oyq" class="post-meta"> <span><i class="fa fa-user"></i> By 長(cháng)白甘泉</span> <span><i class="fa fa-calendar"></i>2016年9月7</span>  </div> <div id="c8kg4oyq" class="rich_media_meta_list" style="margin: 0px 0px 18px; padding: 0px; line-height: 20px; font-size: 0px; position: relative; z-index: 1; font-family: " helvetica="" neue",="" helvetica,="" "hiragino="" sans="" gb",="" "microsoft="" yahei",="" arial,="" sans-serif;"=""><span id="post-date" class="rich_media_meta rich_media_meta_text" style="margin: 0px 8px 10px 0px; padding: 0px; display: inline-block; vertical-align: middle; font-size: 16px; color: rgb(140, 140, 140); max-width: none;">2016-09-07</span> jcjiufff jiushuo </div><div id="c8kg4oyq" class="rich_media_meta_list" style="margin: 0px 0px 18px; padding: 0px; line-height: 20px; font-size: 0px; position: relative; z-index: 1; font-family: " helvetica="" neue",="" helvetica,="" "hiragino="" sans="" gb",="" "microsoft="" yahei",="" arial,="" sans-serif;"=""><img src="http://images.changbaispring.com/1475897698238_undefined" style="white-space: pre-wrap; color: rgb(62, 62, 62); font-size: 13px; width: 640px;"></div><div id="c8kg4oyq" class="rich_media_content " id="js_content" style="margin: 0px; padding: 0px; overflow: hidden; min-height: 350px; position: relative;" helvetica="" neue",="" helvetica,="" "hiragino="" sans="" gb",="" "microsoft="" yahei",="" arial,="" sans-serif;="" font-size:="" 16px;"=""><section class="" style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><p style="margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: " helvetica="" neue",="" helvetica,="" "hiragino="" sans="" gb",="" "microsoft="" yahei",="" arial,="" sans-serif;="" font-size:="" 16px;="" text-indent:="" 0em;="" text-align:="" justify;="" line-height:="" 1.75em;="" word-wrap:="" break-word="" !important;"=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">前段時(shí)間，</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">A</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">股</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">19</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">家白酒上市公司全部交出了半年報成績(jì)單。從數據上看，半年報有這樣幾個(gè)看點(diǎn)：第一，</span></p><p style="margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: " helvetica="" neue",="" helvetica,="" "hiragino="" sans="" gb",="" "microsoft="" yahei",="" arial,="" sans-serif;="" font-size:="" 16px;="" text-indent:="" 0em;="" text-align:="" justify;="" line-height:="" 1.75em;="" word-wrap:="" break-word="" !important;"=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">報告期內，</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">19</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">家公司實(shí)現營(yíng)業(yè)總收入</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">683.7</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">億元，同比增長(cháng)</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">12.28%</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">；第二，從個(gè)股來(lái)看，</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">19</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">家</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">A</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">股上市公司</span></p><p style="margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: " helvetica="" neue",="" helvetica,="" "hiragino="" sans="" gb",="" "microsoft="" yahei",="" arial,="" sans-serif;="" font-size:="" 16px;="" text-indent:="" 0em;="" text-align:="" justify;="" line-height:="" 1.75em;="" word-wrap:="" break-word="" !important;"=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">中，今年上半年有</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">15</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">家酒企實(shí)現了凈利潤的同比增長(cháng)。業(yè)內人士紛紛將這看做酒業(yè)回暖的表現，認為在經(jīng)歷</span></p><p style="margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: " helvetica="" neue",="" helvetica,="" "hiragino="" sans="" gb",="" "microsoft="" yahei",="" arial,="" sans-serif;="" font-size:="" 16px;="" text-indent:="" 0em;="" text-align:="" justify;="" line-height:="" 1.75em;="" word-wrap:="" break-word="" !important;"=""><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">了痛苦的行業(yè)調整后，白酒行業(yè)終于迎來(lái)了業(yè)績(jì)的拐點(diǎn)。</span><br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"></p><p style="margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: " helvetica="" neue",="" helvetica,="" "hiragino="" sans="" gb",="" "microsoft="" yahei",="" arial,="" sans-serif;="" font-size:="" 16px;="" text-indent:="" 0em;="" text-align:="" justify;="" line-height:="" 1.75em;="" word-wrap:="" break-word="" !important;"=""><br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"></p><p style="margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: " helvetica="" neue",="" helvetica,="" "hiragino="" sans="" gb",="" "microsoft="" yahei",="" arial,="" sans-serif;="" font-size:="" 16px;="" text-indent:="" 0em;="" text-align:="" justify;="" line-height:="" 1.75em;="" word-wrap:="" break-word="" !important;"=""><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">然而，一系列酒企增長(cháng)的數字并沒(méi)有讓酒水經(jīng)銷(xiāo)商感受到溫暖。酒業(yè)調整期的三年時(shí)間，在控制三公消費等</span></p><p style="margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: " helvetica="" neue",="" helvetica,="" "hiragino="" sans="" gb",="" "microsoft="" yahei",="" arial,="" sans-serif;="" font-size:="" 16px;="" text-indent:="" 0em;="" text-align:="" justify;="" line-height:="" 1.75em;="" word-wrap:="" break-word="" !important;"=""><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">政策影響下，整個(gè)行業(yè)產(chǎn)能過(guò)剩、利潤虛高等問(wèn)題集中爆發(fā)。產(chǎn)品價(jià)格斷崖式下降，酒水消費景氣度大跌，</span></p><p style="margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: " helvetica="" neue",="" helvetica,="" "hiragino="" sans="" gb",="" "microsoft="" yahei",="" arial,="" sans-serif;="" font-size:="" 16px;="" text-indent:="" 0em;="" text-align:="" justify;="" line-height:="" 1.75em;="" word-wrap:="" break-word="" !important;"=""><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">經(jīng)銷(xiāo)商也不斷體會(huì )到了調整期的“寒意”。面對依然嚴峻的酒業(yè)形勢，面對不可逆轉、已經(jīng)到來(lái)的酒業(yè)微利</span></p><p style="margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: " helvetica="" neue",="" helvetica,="" "hiragino="" sans="" gb",="" "microsoft="" yahei",="" arial,="" sans-serif;="" font-size:="" 16px;="" text-indent:="" 0em;="" text-align:="" justify;="" line-height:="" 1.75em;="" word-wrap:="" break-word="" !important;"=""><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">時(shí)代，經(jīng)銷(xiāo)商都努力在調整中尋找新的出路。</span><strong style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; word-wrap: break-word !important;"> </span></strong></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; word-wrap: break-word !important;"><br></span></strong></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; word-wrap: break-word !important;"><br></span></strong><strong style="text-align: center; color: rgb(255, 0, 0); font-size: 18px; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">500億！酒水混搭爆發(fā)驚人市場(chǎng)潛力</strong></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><strong style="text-align: center; color: rgb(255, 0, 0); font-size: 18px; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><br></strong></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">在整個(gè)白酒行業(yè)的調整、恢復過(guò)程中，在很多酒商不斷摸索、嘗試過(guò)程中，我們驚喜地發(fā)現了另一個(gè)巨大的市場(chǎng)，那就是酒水混</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">搭市場(chǎng)的巨大潛力，而這個(gè)市場(chǎng)竟然有著(zhù)500億巨大的潛力！</span><br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">這并不是夸大其詞，首先，從大多數消費者的飲用習慣可以看出，喝一瓶500ml的酒最少需要喝兩瓶500ml的水。而根據這個(gè)比</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">例，按照白酒行業(yè)年產(chǎn)值的70%與水進(jìn)行混搭銷(xiāo)售，按中檔水3000元/噸的產(chǎn)值計算，一年就可以增加500億的銷(xiāo)售額。</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><img src="http://images.changbaispring.com/1475898194899_undefined" style="width: 750px;"><br></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">而“酒+水”在消費關(guān)系上的相互促進(jìn)不無(wú)可能?，F代人健康消費意識逐步增強，而科學(xué)研究已經(jīng)證明，飲酒喝茶傷腎，飲酒應適當喝些</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">水。未來(lái)，這種健康搭配飲用的觀(guān)念逐步被消費者認知，并由認知轉而成為一種普遍的飲用習慣，那“酒+水”的混搭將會(huì )</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">爆發(fā)更大的市場(chǎng)能量！</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;"><br></span><strong style="color: rgb(255, 0, 0); font-size: 18px; background-color: rgb(254, 254, 254); text-align: center; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">人為割裂了的“酒與水”的聯(lián)系</strong></p><section class="" data-tools="135編輯器" data-id="86557" data-color="rgb(216, 40, 33)" data-custom="rgb(216, 40, 33)" style="color: rgb(62, 62, 62); margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><section style="margin: 10px 0px; padding: 0px; max-width: 100%; text-align: center; word-wrap: break-word !important;"><section style="margin: 0px 0px -10px; padding: 0px; max-width: 100%; display: inline-block; vertical-align: top; word-wrap: break-word !important;"><section style="margin: -2px 0px 0px; padding: 0px; max-width: 100%; display: inline-block; vertical-align: top; word-wrap: break-word !important;"><section style="margin: -16px 0px 0px 2px; padding: 0px; max-width: 100%; width: 0px; border-top: 6px solid rgb(255, 255, 255); border-left: 5px solid rgb(255, 255, 255); word-wrap: break-word !important; border-right: 5px solid transparent !important; border-bottom: 6px solid transparent !important;"></section></section></section></section></section><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">其實(shí)很少有人認真地考慮過(guò)酒與水的關(guān)系，盡管很多人在很多場(chǎng)合已經(jīng)習慣了用“酒水”代指“酒”產(chǎn)品。眾所周知的“酒水”</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">的關(guān)聯(lián)，是針對二者的生產(chǎn)關(guān)系。好水釀好酒也已經(jīng)成為了一種共識。最具代表性的就是茅臺與赤水河的聯(lián)系，離開(kāi)了赤水河釀</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">不出茅臺。</span><br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">事實(shí)上，除了人盡皆知的“好水釀好酒”的生產(chǎn)關(guān)系外，酒與水還有著(zhù)很多深層次的內在聯(lián)系。獨特咨詢(xún)公司的知名咨詢(xún)專(zhuān)家王</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">偉設對此有過(guò)深入研究。他指出，除了顯而易見(jiàn)的生產(chǎn)關(guān)系，酒與水還存在以下三種關(guān)系。</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(2, 30, 170); word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">其一是渠道關(guān)系。</span></strong></span><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">凡是可以賣(mài)水的渠道和終端幾乎都可以賣(mài)酒，因此所有的酒類(lèi)經(jīng)銷(xiāo)商與水產(chǎn)品的經(jīng)銷(xiāo)商的渠道資源都可以共享。</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(2, 30, 170); word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">其二是行業(yè)關(guān)系。</span></strong></span><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">包裝水屬于飲料行業(yè)，但水是釀酒不可缺少的的原料，而且歷史上許多釀酒企業(yè)都建立過(guò)自己的飲料企業(yè)，因</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">此與酒類(lèi)行業(yè)具有特殊的交集關(guān)系。這使得酒與水的資源具整合備了先天條件。</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(2, 30, 170); word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">其三是消費關(guān)系，</span><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">喝酒離不開(kāi)水這是在簡(jiǎn)單不過(guò)的大眾認知。</span></span></strong><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">因此酒與水的目標客戶(hù)可以說(shuō)是100%吻合，完全可以共享消費客戶(hù)</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">資源。</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><img src="http://images.changbaispring.com/1475897823185_undefined" style="width: 640px;"><strong style="text-align: center; color: rgb(255, 0, 0); font-size: 18px; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><br></strong></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><strong style="text-align: center; color: rgb(255, 0, 0); font-size: 18px; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><br></strong></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><strong style="text-align: center; color: rgb(255, 0, 0); font-size: 18px; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><br></strong></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><strong style="text-align: center; color: rgb(255, 0, 0); font-size: 18px; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">“酒+水”開(kāi)啟終端酒商盈利新模式</strong></p><section class="" data-tools="135編輯器" data-id="86557" data-color="rgb(216, 40, 33)" data-custom="rgb(216, 40, 33)" style="color: rgb(62, 62, 62); margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><section style="margin: 10px 0px; padding: 0px; max-width: 100%; text-align: center; word-wrap: break-word !important;"><section style="margin: 0px 0px -10px; padding: 0px; max-width: 100%; display: inline-block; vertical-align: top; word-wrap: break-word !important;"><section style="margin: -2px 0px 0px; padding: 0px; max-width: 100%; display: inline-block; vertical-align: top; word-wrap: break-word !important;"><section style="margin: -16px 0px 0px 2px; padding: 0px; max-width: 100%; width: 0px; border-top: 6px solid rgb(255, 255, 255); border-left: 5px solid rgb(255, 255, 255); word-wrap: break-word !important; border-right: 5px solid transparent !important; border-bottom: 6px solid transparent !important;"></section></section></section></section></section><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">“酒+水”存在如此之深的內在關(guān)聯(lián)，對于酒商們的轉型將具有“啟發(fā)性”意義，或將開(kāi)啟終端酒商盈利的新模式。</span><br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><img src="http://images.changbaispring.com/1475898223233_undefined" style="width: 750px;"><br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(2, 30, 170); word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">首先，酒與水可以進(jìn)行渠道共享。</span></strong></span><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">從飲酒場(chǎng)合來(lái)說(shuō)，現在很多人習慣上會(huì )在喝酒的同時(shí)喝水，所以捆綁銷(xiāo)售并不無(wú)違和感。從</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">銷(xiāo)售渠道上來(lái)看，酒類(lèi)經(jīng)銷(xiāo)商與水產(chǎn)品的經(jīng)銷(xiāo)商的渠道資源可以共享，相互導入對方的產(chǎn)品，進(jìn)一步放大渠道價(jià)值。</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(2, 30, 170); word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">其次，“酒+水”可以相互打通客戶(hù)資源。</span></strong><strong style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;"></span></strong></span><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">因為酒與水飲用上的關(guān)聯(lián)性，經(jīng)銷(xiāo)商可以在進(jìn)行酒類(lèi)產(chǎn)品營(yíng)銷(xiāo)時(shí)開(kāi)展水產(chǎn)品的混搭</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">銷(xiāo)售，渠道既能共享，客戶(hù)資源當然也能打通。無(wú)論酒商還是水的經(jīng)銷(xiāo)商都能夠有效擴大客戶(hù)群體。</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(2, 30, 170); word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">再次，酒+水可以開(kāi)展聯(lián)動(dòng)營(yíng)銷(xiāo)，將達到單獨營(yíng)銷(xiāo)無(wú)法達到的目的</span></strong><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">。</span></span><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">酒與水進(jìn)行聯(lián)合營(yíng)銷(xiāo)，告訴消費者，喝酒的同時(shí)搭配喝水，</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">對身體健康有好處，這將引領(lǐng)一種新的消費習慣，進(jìn)而推動(dòng)兩種產(chǎn)品的聯(lián)合銷(xiāo)售。</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(2, 30, 170); word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">另外，不可忽視的是，“酒+水”的聯(lián)合營(yíng)銷(xiāo)將有效增加經(jīng)銷(xiāo)商的利潤。</span></strong></span><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">尤其是在白酒消費淡季，利用現有渠道導入水產(chǎn)品，</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">不會(huì )因增加新酒水品牌而沖擊公司原有的產(chǎn)品體系，也不用增加過(guò)多營(yíng)銷(xiāo)成本，作為快消品，礦泉水有一定的自然消費量，可</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">以讓經(jīng)銷(xiāo)商在淡季，以較低的投入增加利潤。</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(2, 30, 170); word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">最后，還有一點(diǎn)值得特別提示。礦泉水作為典型的快消品，整體運作模式都是快消化的。</span></strong></span><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">從這個(gè)角度上來(lái)說(shuō)，酒水經(jīng)銷(xiāo)商進(jìn)行</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">“酒+水”的產(chǎn)品組合，不僅能夠獲得上述提到的諸多價(jià)值，更可以借著(zhù)引進(jìn)礦泉水這類(lèi)快消化的產(chǎn)品鍛煉隊伍，學(xué)習快消化</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">的運作方法，從而有效促進(jìn)白酒產(chǎn)品的快消化。</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;"><br></span><strong style="text-align: center; color: rgb(255, 0, 0); font-size: 18px; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">為什么酒商要主動(dòng)擁抱“酒+水”的時(shí)代</strong></p><section class="" data-tools="135編輯器" data-id="86557" data-color="rgb(216, 40, 33)" data-custom="rgb(216, 40, 33)" style="color: rgb(62, 62, 62); margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><section style="margin: 10px 0px; padding: 0px; max-width: 100%; text-align: center; word-wrap: break-word !important;"><section style="margin: 0px 0px -10px; padding: 0px; max-width: 100%; display: inline-block; vertical-align: top; word-wrap: break-word !important;"><section style="margin: -2px 0px 0px; padding: 0px; max-width: 100%; display: inline-block; vertical-align: top; word-wrap: break-word !important;"><section style="margin: -16px 0px 0px 2px; padding: 0px; max-width: 100%; width: 0px; border-top: 6px solid rgb(255, 255, 255); border-left: 5px solid rgb(255, 255, 255); word-wrap: break-word !important; border-right: 5px solid transparent !important; border-bottom: 6px solid transparent !important;"></section></section></section></section></section><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">今天，“酒+水”正向我們展示出一個(gè)具有500億巨大市場(chǎng)容量的新風(fēng)口，今天也正是搶抓“酒+水”市場(chǎng)機遇的好時(shí)機。正如</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">上述我們所分析的那樣，當前酒業(yè)面臨嚴峻的行業(yè)挑戰，亟需通過(guò)分享它人資源從而降低成本，開(kāi)拓市場(chǎng)，補充利潤，獲得發(fā)</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;">展。從內在需求上來(lái)看，“酒+水”的組合更需要酒業(yè)主導來(lái)進(jìn)行混搭營(yíng)銷(xiāo)。</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微軟雅黑; letter-spacing: 0px; line-height: 24px; text-indent: 0em; word-wrap: break-word !important;"><br></span><img src="http://images.changbaispring.com/1475897894988_undefined" style="text-align: center; text-indent: 0em; width: 721px;"></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(2, 30, 170); word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">首先，酒業(yè)深度調整期，無(wú)論是從自身發(fā)展還是從盈利需求來(lái)說(shuō)，酒水經(jīng)銷(xiāo)商都有更迫切的轉型需求。</span></strong></span><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">“酒+水”模式，將使</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">經(jīng)銷(xiāo)商利用現有渠道補充礦泉水新產(chǎn)品，一方面補充利潤，另一方面也可以借水的營(yíng)銷(xiāo)讓酒商突破單一酒產(chǎn)品的營(yíng)銷(xiāo)藩籬，獲</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">得新的發(fā)展空間。</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(2, 30, 170); word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">其次，對很多經(jīng)銷(xiāo)商來(lái)說(shuō)，尤其是對代理中小品牌的經(jīng)銷(xiāo)商而言，未來(lái)的挑戰會(huì )更大。</span></strong></span><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">而此時(shí)，“酒+水”的市場(chǎng)正爆發(fā)出超過(guò)</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">500億元的巨大市場(chǎng)容量，對于酒水經(jīng)銷(xiāo)商來(lái)說(shuō)，借水轉型，而不必砍掉酒產(chǎn)品承擔完全轉行的不適和風(fēng)險。</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(2, 30, 170); word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">再次，在動(dòng)銷(xiāo)壓力之下，酒水經(jīng)銷(xiāo)商一直在努力創(chuàng )新?tīng)I銷(xiāo)，酒水的快消化也是經(jīng)銷(xiāo)商的追求</span></strong><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">。</span></span><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">引進(jìn)礦泉水產(chǎn)品，無(wú)疑讓酒商從實(shí)</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">踐中學(xué)習快消化營(yíng)銷(xiāo)的邏輯，從而反補酒水營(yíng)銷(xiāo)，推動(dòng)酒水業(yè)務(wù)發(fā)展。</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"></span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">最后，值得一提的是，“酒+水”不只是酒商轉型的新方向和盈利新風(fēng)口，已有不少知名企業(yè)率先行動(dòng)，開(kāi)始搶占這塊大蛋糕。</span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;">比如<strong style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; color: rgb(255, 76, 65); word-wrap: break-word !important;">近年來(lái)食品知名企業(yè)雅客就在謀局礦泉水市場(chǎng)，開(kāi)發(fā)了雅客長(cháng)白甘泉礦泉水，并探索出一條酒桌上“酒水不分家”的場(chǎng)景化</span></strong></span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; font-family: 微軟雅黑; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; line-height: 24px; letter-spacing: 0px; color: rgb(255, 76, 65); word-wrap: break-word !important;">新的營(yíng)銷(xiāo)模式！</span></strong></span></p><p style="color: rgb(62, 62, 62); margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; text-indent: 0em; word-wrap: break-word !important;"><img src="http://images.changbaispring.com/1475897924491_undefined" style="width: 640px;"><br></p><section class="" data-tools="135編輯器" data-id="86114" style="color: rgb(62, 62, 62); margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><section class="" style="margin: 5px auto; padding: 0px; max-width: 100%; color: rgb(255, 255, 255); border: 1px solid rgb(248, 122, 122); word-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; clear: both; color: inherit; word-wrap: break-word !important;"><section style="margin: -1px -1px 0px 0px; padding: 0px; max-width: 100%; color: inherit; float: right; width: 12px; border-bottom: 1px solid rgb(248, 122, 122); border-left: 1px solid rgb(248, 122, 122); background-color: rgb(254, 254, 254); word-wrap: break-word !important; height: 11px !important;"></section><section style="margin: -1px 0px 0px -1px; padding: 0px; max-width: 100%; color: inherit; float: left; width: 11px; border-bottom: 1px solid rgb(248, 122, 122); border-right: 1px solid rgb(248, 122, 122); background-color: rgb(254, 254, 254); word-wrap: break-word !important; height: 11px !important;"></section></section><section style="margin: 0px; padding: 10px 0px 0px; max-width: 100%; color: inherit; border-color: rgb(248, 122, 122); word-wrap: break-word !important;"><section style="margin: -1px 10px 0px 0px; padding: 0px; max-width: 100%; color: inherit; float: right; width: 11px; border: 1px solid rgb(248, 122, 122); word-wrap: break-word !important; height: 11px !important;"></section><section style="margin: -1px 0px 0px 9px; padding: 0px; max-width: 100%; color: inherit; float: left; width: 11px; border: 1px solid rgb(248, 122, 122); word-wrap: break-word !important; height: 11px !important;"></section></section><section style="margin: 0px; padding: 10px 0px 0px; max-width: 100%; color: inherit; border-color: rgb(248, 122, 122); word-wrap: break-word !important;"><p style="text-align: left; margin-bottom: 0px; padding: 20px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(12, 12, 12); line-height: 1.75em; word-wrap: break-word !important;">優(yōu)秀的企業(yè)依靠企業(yè)推力來(lái)賺錢(qián)，成功的企業(yè)依靠市場(chǎng)推力來(lái)收錢(qián)！雅客洞察到了酒桌上的隱形需求，順勢而為，將消費者</p><p style="text-align: left; margin-bottom: 0px; padding: 20px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(12, 12, 12); line-height: 1.75em; word-wrap: break-word !important;">自身可能都無(wú)意識的舉動(dòng)，放大化、顯現化，成為目的性消費需求，讓消費者喝酒時(shí)就會(huì )想配上一瓶雅客長(cháng)白甘泉礦泉水。</p><p style="text-align: left; margin-bottom: 0px; padding: 20px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(12, 12, 12); line-height: 1.75em; word-wrap: break-word !important;">通過(guò)挖掘需求來(lái)引導消費，發(fā)起連貫性帶動(dòng)銷(xiāo)售，通過(guò)終端消費來(lái)刺激經(jīng)銷(xiāo)商的市場(chǎng)認知，打響瓶裝水市場(chǎng)第一槍?zhuān)《鴮τ?/p><p style="text-align: left; margin-bottom: 0px; padding: 20px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(12, 12, 12); line-height: 1.75em; word-wrap: break-word !important;">酒水經(jīng)銷(xiāo)商來(lái)說(shuō)，“酒+水”已經(jīng)成為一大風(fēng)口，等待有眼光、有膽識的酒商站對風(fēng)口，搶抓機遇！尤其需要提醒的是，任何機</p><p style="text-align: left; margin-bottom: 0px; padding: 20px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(12, 12, 12); line-height: 1.75em; word-wrap: break-word !important;">遇轉瞬即逝，尤其是一片巨大藍海的發(fā)現，未來(lái)將會(huì )吸引大量酒商、水商涌入這片藍海，而在這之前，誰(shuí)能夠搶抓住機遇，</p><p style="text-align: left; margin-bottom: 0px; padding: 20px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(12, 12, 12); line-height: 1.75em; word-wrap: break-word !important;">誰(shuí)將擁有了美好的發(fā)展未來(lái)！酒商們現在就要行動(dòng)起來(lái)！</p></section><section style="margin: 0px; padding: 0px; max-width: 100%; color: inherit; border-color: rgb(248, 122, 122); word-wrap: break-word !important;"><section style="margin: -1px 10px 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